The world of sobriety has grown immensely over the past decade, with online communities, sober influencers, and coaching programs popping up everywhere. For many, this abundance of resources has been a blessing, offering a sense of connection and guidance in a challenging journey. But as the sober space expands, finding a qualified and ethical coach can feel overwhelming—especially in an industry that is largely unregulated.
I love that there is a growing movement online to change the narrative around alcohol use and sobriety. It’s not about hiding in shame, feeling like there’s something wrong with you, or lacking willpower. It’s about recovering out loud and reclaiming your power. Choosing sobriety isn’t a weakness; it’s a brave decision to quit a drug that society itself is addicted to. But in seeking a coach, it’s essential to find someone who is well-qualified, compassionate, and experienced enough to understand that sobriety is potentially life or death for some—not simply a passing trend.
I know this all too well. I have personally lost family to mental health struggles and self-medication with alcohol and drugs. I’ve seen both sides of the story—the deep pain of addiction and the transformative power of recovery. It’s why I’m so passionate about helping others find the right support.
I’m also incredibly honoured to be featured on the Top 100 Sober Influencers list on Feedspot.com. While I never set out to become an influencer, I openly talk about the benefits of sobriety because I believe we need to change the narrative about who sobriety is for. Sobriety isn’t just for those who hit rock bottom; it’s for anyone ready to create a life filled with clarity, joy, and freedom.
Whether you’re considering hiring a sobriety coach to guide your journey or following influencers for inspiration, it’s important to know what to look for. A good coach can be transformative, but not every program or individual is created equal. Here’s how to navigate the sober coaching world and find someone who aligns with your goals, values, and needs.
Why Sobriety Coaching Can Be Transformative
A good sobriety coach provides more than just accountability; they offer:
Personalized Support: Tailored strategies that fit your unique lifestyle and challenges.
Evidence-Based Guidance: Tools and practices rooted in psychology, neuroscience, and wellness research.
Connection and Compassion: A safe space to explore your relationship with alcohol without judgment.
But the effectiveness of coaching depends heavily on the person providing it. That’s why finding someone with the right mix of education, experience, and integrity is crucial.
What to Look for in a Sobriety Coach
1. Relevant Education and Training
While sobriety coaching isn’t regulated, qualifications matter. Look for coaches with formal training in areas such as:
Addictions and Recovery Coaching:
Training and qualifications in addictions and recovery coaching from reputable programs or organisations.
Trauma-Informed Care:
Training in understanding how trauma impacts recovery and well-being.
Wellness Specialties:
Expertise in areas like nutrition, exercise physiology, stress resilience, or mental health support.
A coach with a solid foundation of knowledge will approach sobriety with a comprehensive, evidence-based perspective.
2. Real-Life Experience
While education is essential, lived experience also matters. A coach who has walked the path of sobriety themselves often brings a level of understanding and empathy that formal training alone can’t provide.
However, sobriety alone doesn’t make someone a qualified coach. Look for someone who combines personal experience with structured training and a clear methodology.
3. Integrity and Ethics
In an unregulated field, integrity is everything. A good coach will:
Respect Boundaries:
They understand that sobriety is deeply personal and avoid pressuring you into decisions.
Be Transparent:
Clear communication about their qualifications, coaching process, and pricing is a must.
Know Their Limits:
A responsible coach recognises when a client may need additional support from a therapist, doctor, or other professional.
If a coach promises “quick fixes” or oversteps their expertise (e.g., giving medical advice), that’s a red flag.
4. A Proven Track Record
Look for testimonials, client success stories, or recommendations. A coach with a history of helping others achieve meaningful, sustainable sobriety will often have a portfolio of positive feedback.
Navigating the Sober Influencer World
The rise of social media has brought a wave of sober influencers who share their journeys online. These voices can be incredibly inspiring, offering a window into the possibilities of alcohol-free living. However, the line between influencer and coach is often blurred.
The Role of Sober Influencers
Many influencers provide valuable tips, motivation, and community-building. They’re often relatable, honest, and raw about their experiences. But not all influencers are trained or equipped to provide professional coaching or guidance.
Before following their advice or enrolling in their programs, consider:
Their Background: Do they have relevant qualifications or training?
Their Approach: Does their content feel supportive, inclusive, and empowering? Or does it promote unrealistic expectations?
Their Intentions: Are they sharing to help others, or is the focus on selling products and programs?
The Danger of “Quick Fix” Culture
Sobriety is a deeply personal journey that takes time, effort, and patience. Be wary of influencers who offer one-size-fits-all solutions or claim to have “the answer” to sobriety.
Therapeutic Coaching: My Approach
I’m a certified addictions and recovery coach, trauma-informed wellness expert, nutritionist, and exercise physiologist. My approach is grounded in both personal experience and professional training. I also hold qualifications in therapeutic practices such as Compassion Focused Therapy (CFT) and Acceptance and Commitment Therapy (ACT), which allow me to bring a deeper understanding of emotional healing and psychological flexibility to my work.
As a therapeutic coach, I combine the goal-focused tools of coaching with evidence-based therapeutic methods, enabling me to address both the practical and emotional aspects of sobriety. This holistic approach means I can support clients in navigating challenges, developing resilience, and building a foundation for long-term well-being.
I believe in empowering clients to achieve sobriety and thrive in every area of their well-being. This isn’t just about quitting alcohol; it’s about creating a life you don’t feel the need to escape from.
Through my It Starts with Sobriety program, one-on-one coaching, and the Sobriety Sisterhood community, I support women in finding clarity, balance, and freedom. I also recognise when clients may need additional support, and I’m committed to guiding them to the right resources when necessary.
How to Choose the Right Coach for You
When exploring your options, ask yourself:
What do I need most? Accountability, emotional support, practical tools, or all of the above?
Do they align with my values? Their approach should feel empowering, not judgmental.
Are they transparent about their qualifications? Don’t hesitate to ask about their training and experience.
Do I feel safe and respected? Trust your instincts. The right coach will create a space where you feel comfortable being your authentic self.
Final Thoughts
The sober coaching and influencer world can be an incredible resource, but it’s essential to approach it with discernment. Take your time, ask questions, and find someone who truly aligns with your needs and values.
Sobriety is a deeply personal journey, and you deserve support from someone who honors that. Whether through a coach, a supportive community, or your own determination, you have everything you need to succeed.
If you’re exploring coaching, I’d love to help you decide if I’m the right fit—or guide you to someone who is.
To find out more about me and the services I offer visit Sobriety Sisterhood.com
Ellen
xoxo
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